Every piece tells a story
Our jewellery is loved for its freely created storytelling vision.
Deeply immersed in the freedom to create, we celebrate a free-spirit, reflecting on the timeless, natural and unique beauty of Western Australia. We invite you to share in our story and join our journey.
There is such incredible raw beauty in the environment that surrounds us and the powerful forces of nature that shape our land. We love bringing together pearls of the sea and gemstones of the land in ways that celebrate their source and nurtures their alluring beauty in timeless creations.
Each gemstone has its own special story to tell, where it was born and how its beautiful colour was created.
Our jewellery is inspired by that free-spirited essence that truly makes Australia unique, we capture this in our innovative designs and our artisan jewellers seek to reflect this in their traditional hand-craftsmanship and expertise.
Our values
Creativity: Core value, our artisan Jewellers have limitless ‘freedom to create’, designs are innovative, not confined to fashion trends and always creative.
Significance: Every pieces has a story to tell. Such as the ‘Goddess’ Collection, featuring Aquamarines. The story: in ancient times, sailors would take Aquamarines with them to throw into the sea during a storm as offerings for the Sea Gods to protect them.
Enthusiasm: Embodied in our Founder Pia Boschetti, her free-spirited essence flows through to our designs and touches hearts everywhere.
Excellence: Dedicated to excellence in everything we do. Jewellery is made with highest standard of workmanship and quality of materials. We go beyond the necessary to exceed customers’ needs.
Community: We love our community and support its spirit. Our annual ‘Flotsam and Jetsam’ initiative cleans up and gives back. Our Young Jewellers opens young hearts to the freedom to create.
Respect: Relationships are the upmost importance to us, caring, compassionate, positive and valued.
EACH PIECE OF JEWELLERY WE CREATE HAS A STORY
“Imagine everyone all over the world being able to own a piece jewellery that has been designed and created with the ‘freedom to create’ ethos. A piece that has its own significant story to tell. Designed and created in Western Australia and set with an Australian grown Pearl or other Australian Gemstone. How amazing will that be? I want everyone to be able to enjoy our jewellery. I want our jewellery to be treasured by everyone….worldwide.”
PIA BOSCHETTI, PEARL FARMER & LATITUDE JEWELLERS FOUNDER
